Advertisers, in response to the threat of millions of TiVO users cutting commercials out of their diet, have a new idea on how to get brands in front of people in their own homes. Product placement. It's the way they're doing it that's different however... they're buying the rights to existing shows and movies (such as "Law and Order") and digitally adding in brand placement... adding a bag of Chee-tos on a desktop here, a Frappacino there.
I figured I'd give you all a free taste. Enjoy!
