Insomnia (insomnia) wrote,

Steve Jobs leaks hot air.

The Macbook Air. It's thin, it's light, it's sexy, and it's... oh so elitist!

But really, no matter how miniaturized the technology is, it's still just a laptop with a 1.6 (or 1.8) Ghz dual processor. Sure, it's thin and it's light, but it's still long, wide, and fragile, which really defines how you use the product. You'll still need to put it in a carrying case, along with its assorted accessories, thereby saving practically no space and only a little bit of weight.

And you know... I think I would personally miss having an ethernet port and an optical drive, regardless of what Steve says. I know that ethernet isn't cool or sexy, but it is solid and ubiquitous. Frankly, it's how most American businesses connect, and it's silly to try to swim against that tide.

So, while the Macbook Air will do what most good Apple products do -- help to define what future products will be like -- I don't think it will be that of a big seller, especially at $1799 for 1.6Ghz / $3098 for 1.8Ghz dual processors.  (Does anyone who doesn't have money to burn pay $3000+ for a laptop anymore?)

The big Apple thing this year seemed to be online movie rentals. All their product releases seemed to be based around them, infact... but the thing is, I really don't want to watch Hollywood blockbusters on small screens at $2.99 a pop, if I can avoid it. Three movies, and you're paying as much as an entire month of unlimited Netflix... which means unlimited web streaming.  There's also a general cheapening / commoditizing of these big movies going on anyway, to the point that many people eventually buy movies at a discount rather than rent them.

This, incidentally, is one of the things that frustrates me about how Apple has repackaged their unsuccessful AppleTV product at this year's Macworld. Whereas the original version of it was largely intended to bring video, audio, and photo content over from your computer to your television, the new version is more geared to standalone use, with the goal of bringing you movie and television show downloads, for a price.

Steve Jobs defended this by saying that "movies, movies, movies" is what the public wants, but he failed to address the demand of the public to have a box that brings content from home computer(s) to the television in a way that actually works well. Between streaming jerkiness, poor video playback quality, and a lack of supported video formats, AppleTV is simply not up to the task.  To me, this seems both sad and unneccessary, in that these problems are solvable ones. Apple's solution, however, appears to be to control the content delivery rather than doing the hard work needed to make the device more compatible, functional, and universal.

So, no... not Apple's best Macworld this time around. Apple's stock price suffered accordingly, down amost 6%.  But that said, it is perhaps a bit unrealistic to expect a revolution every few months. 

Still, there's always next time.


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