Insomnia (insomnia) wrote,
Insomnia
insomnia

Did SixApart *really* call us a bunch of teenagers?

Why yes, yes they did. And they have before, too.

In an interview with CBS News last year, SixApart co-founder Mena Trott said the following, in an exact quote:


"Yeah. I mean, it's uh... on LiveJournal it's about 70% are teenage girls".

The video of this is available here, on the righthand side of the page.

So, are 70% of LiveJournal users really teenage girls? No. That's simply not a true statement. About 67% of LiveJournal's users are women, and their ages vary considerably.

Personally, I have a problem with SixApart's staff not responding to -- or, in some cases, perpetuating -- stereotypes about LiveJournal's users, based on their age or presumed maturity levels. LiveJournal doesn't have a monopoly on drama or irresponsibility, any more than Vox has a monopoly on elitism or TypePad has a monopoly on arrogance. I worked hard at LJ to build positive perceptions of our users in the press, in order to get LJ to be taken seriously not only as a large site, but also as one with appeal to people of all ages, backgrounds, and interests.

So, was there legitimate reason for the signers of the petition to be concerned that they were being misrepresented and targeted based on age? Absolutely. Sure there was.

The people who signed the petition weren't sheep, as implied. They weren't goats either. 

They were, however, essentially correct.

Even as SixApart approaches advertisers with statistics and demographics, at the highest level, it appears that their staff really didn't know much about who we really are -- only about who they thought we were. Hopefully, the petition has been a bit of a wake up call.
Subscribe
  • Post a new comment

    Error

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 19 comments