Other sites following suit include Amazon and Google. Microsoft, however, is still Microsoft. They'll probably do something eventually though... after their marketing department has had several meetings on the subject in order to best determine what empathy and human compassion should look like.
Remember 'Hitchhiker's Guide to the Galaxy'? Microsoft are the Golgafrinchams -- the ones who couldn't decide what color to paint the wheel.
**UPDATE: Microsoft has finally decided what empathy and human compassion should look like.
"Pink??!" I thought.
I'm a little colorblind, so I asked